Job Openings >> Marketing Data Analyst
Marketing Data Analyst
Summary
Title:Marketing Data Analyst
ID:1364
Department:Marketing
Location:London, UK
Description

Marketing Data Analyst

Marketing

London, UK

Full Time

 

Summary

 

At LifeWorks we’re transforming the way employees live their lives by enhancing their experience and supporting them when and where they need it the most.


As a Marketing Data Analyst, you will support business growth through data analysis & digital expertise to identify opportunities for exponential growth. This role requires a strong understanding of digital marketing as well as experience and fluency in data analysis to be able to uncover and execute on growth opportunities.

 

Responsibilities

  • Work with the Marketing Analytics Manager to maintain and enhance our marketing segmentation data & strategy, defining our target market to support LifeWorks go-to-market strategy
  • Supporting with the cleansing of data held in marketing automation & CRM Systems as well as the creation & maintenance of email nurture programs
  • Work with the sales teams and campaign managers to use marketing data & analytics to identify and support opportunities for growth
  • Analyze and report on marketing data sets including organic and paid sources (email, paid search, and CRM)
  • Build insightful dashboards that enable business owners to stay on top of KPIs and marketing initiatives.
  • Advise on interpretation of marketing data, including campaign and web analytics, and provide insight and recommendations
  • Help identify & track acquisition CPA and build predictive acquisition, churn models
  • Transform raw data into actionable insights that ensure cross-departmental marketing efforts are effectively driving conversion, growth & revenues.
  • Support marketing optimization by providing customer segmentation for targeting promotional activities and attribution modelling.
  • Support A/B and multivariate split tests to optimize customer acquisition & funnel conversion through measuring performance under each environment.

Succeeding as a Marketing Data Analyst will require the following core qualifications and skills:

  • 2-4 years marketing analyst experience
  • Previous B2B experience, agency experience preferred
  • Ability to work as part of a team and independently once clear on the task at hand
  • Excellent organizational skills with ability to multi-task and comfortable with change
  • Excellent attention to detail with a creative flair
  • A proven self-starter with good logical skills and ability to present concepts and ideas clearly
  • Extremely strong analytical and Excel skills
  • Experience using Google Analytics, Facebook Power Editor, and AdWords

 

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